Who We Are
PAFI is the national trade association that represents Pakistan’s packaged food and beverage companies. We connect industry leaders, government institutions, and partners to improve food safety, shape clearer policies, and strengthen the overall competitiveness of the sector.
What We Do
We work to ensure Pakistan’s food industry grows on a solid, trustworthy foundation. That means pushing for clear, research-based food policies that make the rules easier for everyone to understand and follow. We champion strong standards in manufacturing, labelling, and safety so consumers can trust what reaches their table.
Our members also benefit from practical support, from market insights and training opportunities to guidance that helps them compete and expand internationally. At every step, we encourage sustainable and responsible practices across the supply chain, helping the industry progress in a way that’s good for people, businesses, and the environment.
Why PAFI Exists
Our purpose is to bring the entire food industry together under one unified voice that protects consumers, supports fair and practical regulation, and helps the sector grow in a safe and responsible way. We work to create an environment where businesses can thrive, standards remain strong, and every product reaching the public meets the quality they expect and deserve.
Our Members
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